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Alliance Financial & Insurance

423 W Main St
Lowell, MI 49331

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Michigan Insurance Blog

Big News! – We’ve opened a second location!

We’re so excited to announce to everyone that we’ve opened a second location in Grand Rapids! We’re not only on Main Street in Lowell but we’re also located right off the East Beltline, right behind the Twisted Rooster! Our new address info is:


Lowell – 423 W. Main St. Lowell, MI 49331

Grand Rapids 3351 Eagle Run Dr NE, Grand Rapids, MI 49525



Along with this, we’ve had a slew of employee additions! Check out our employee directory to get to know them better. We still have some employees in training that will be added at a later date, so keep an eye out for them.




Our newest members of the team are Kerstin Froman-O’Neal and Kelli French. They’re very excited to be here at Alliance and we love them already! Along with these changes, we’ve had some new management positions filled. Our new Regional Manager is Phalesha Kyes, our Lowell Office Manager is Scott Pullen, and our Grand Rapids Office Manager is Sean Pullen.

Our employees over in Grand Rapids are still adjusting to the move but they’re loving the central location that they have right there in Grand Rapids! Feel free to stop by the new office and say hello to Phalesha, Sean, and some other new employees!

While we’re expanding, don’t forget that we can help with all of your insurance needs. You don’t need to visit any of our locations to have insurance with us, you can simply call or email any of our agents. You can find this contact info here, and choose which agent you’d like to work with. 




Pink Arrow Pride 2017

It’s finally football season! We all know that along with football season and the start of school comes fundraising and big events. Most schools will do a “Pink” game to help raise funds and awareness for cancer (and other charities, organizations, etc.), but nobody can compete with the Annual Lowell Pink Arrow Pride game. Thousands of people will fill the stands, all in pink, to help the cause. In the last decade, we’ve raised over a million dollars to support those with cancer and their families. This number continues to grow, each year we raise more and more! Pink T-shirts are sold to help paint the crowd pink and the best part, the shirts are also a ticket to the game and an excellent way to raise money! The bleachers and crowds won’t be the only ones sporting the bright pink, the Lowell Varsity football team will be wearing hot pink jerseys while they play

The funds raised at the Pink Arrow Pride game go to multiple charities and clubs in the community. The game is the largest of the year and requires a lot of help and is reliant on volunteers to keep up with the number of fans that will attend. This game also goes towards student scholarships in honor of Kathy Talus, a former Lowell teacher who lost her battle with cancer, and Dr. Gerard who has given 30+ years volunteering and providing care to student athletes.

The roots of the Pink Arrow game originate from the 2008 Lowell Football Coach, Noel Deal, who came up with the idea of the pink jerseys and the charitable activities. They quickly raised $93,000 and then it only escalated from there. The game now has several community activities and events that are related, Chair-a-tee and Quiver 5k are just two examples.

At Alliance Insurance, we proudly wore our pink shirts this Friday and are grateful to have an Agency owner who provided those for us. Alliance will be at the Pink Arrow game, supporting and encouraging the cause. We look forward to seeing you all there! Watching this game will be exciting, but it will be more exciting to know that all of our efforts will be put towards charities and better causes. Football is wonderful and giving is too!

For more information, you can visit the Pink Arrow Pride website:

Please share your pink arrow pictures with us! 

3 Tips for Travel on Labor Day Weekend

Going Somewhere?roadtrip

This is the last big travel weekend of the year! Today is the first weekend of September and this means fall is here! We’ve got that last camping trip out of our system before winter hits. Being that it’s the last major weekend holiday, the roads are going to be busy and people are going to be celebrating.

Remember to stay safe and drink responsibly! This is an exciting weekend with no work on Monday (for most of us) so you may be tempted to overdo it but remember that you’ll have more fun when you aren’t in the hospital. We want you to have the time of your life this weekend and enjoy the lovely weather with the last bits of summer so we’ve made this to help you out a little. Here’s a small list of road trip necessities for your holiday weekend!

1.       With mass amounts of people headed north, you’ll want to remember to drive cautiously and carefully. Being fully awake and focused will be necessary for your drive. The best times for traffic are very early in the morning and then much later in the evening. I know these times are the most difficult times to be alert but a cup of coffee will work wonders!

2.       Remember to pack lunches! Stopping for a meal can add an hour onto your travel time and increase the amount of stress in the vehicle. In order to appease everyone and avoid unnecessary stops, packing lunches will be the way to go.

3.       Know your route! Nothing like getting lost on your way to the destination! You’ll want to have a GPS on and know where construction areas are prior to hitting the detour. Having a backup route is never a bad idea.

4.       Bring clothes for all climates, this is Michigan after all! It’s been much colder than usual at this time of year and a storm can pop up at any second. Necessary items include (but are not limited to): umbrellas, rain boots, warm socks, sweatshirts, jeans, t shirts, and a long sleeve!

5.       Don’t forget your car ride games and entertainment! The license plate game with all 50 states, the alphabet game with any sign, the many songs that are good for families to sing along with, and (of course) a movie or two.

6.       Create your perfect playlist! This will keep you awake, it will keep you from messing with the radio, and there’ll be no commercials!

7.       Snacks will be necessary. Even though we already listed packing lunches, snacks will always be an important part of every road trip. Nothing that will make you car-sick, but just a little treats to celebrate the holiday.


Let us know your favorite part of a road trip and don’t forget to be safe this weekend!

Happy Labor day everyone!

*** Our office will be closed Monday, 09/04/2017, for the holiday ***

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