About Alliance Financial & Insurance

Mary Jacobs

Licensed Agent (Personal Lines)

Email: mjacobs@allins.com
Office: (616) 897-1515 x 103

Mary has always lived in Lowell. She attended Baker College and the Culinary Institute of Michigan. There she received her degree in Baking and Pastry Arts. She has come to join the Alliance team in 2023. She is a licensed Personal Lines Agent and is excited to help get the best coverage for each client.

Savannah Baldwin

Licensed Agent (Personal Lines)

Email: sbaldwin@allins.com
Office: (616) 897-1515 x 107

Savannah is from Belding and is happy to have joined the team in Lowell. She has recently become licensed in Personal Lines Insurance in 2023. Savannah also has a Cosmetology License that she achieved in 2016. She brings a high level of expertise to her clients and works hard to find coverage to meet the needs of all clients.

Scott Pullen

Office Manager, Personal Lines Agent

Email: scott@allins.com
Office: (616) 897-1515 x 109
Fax: (616) 897-1414

Scott was born and raised in Lowell. He has been in the insurance industry since 2003 and has been with Alliance Insurance & Financial since 2010. Scott will take the time to understand the needs of your family and/or your business and match the proper coverage to those needs.

Sean Pullen

Office Manager, Personal Lines Agent

Email: spullen@allins.com
Office: (616) 897-1515 x 101
Fax: (616) 897-1414

Sean has lived in Ada his whole life. He graduated from Grand Valley State University with a Bachelor of Science and majored in Occupational Safety and Health. He has been Licensed in Property & Casualty since April 2009 when he started with Alliance.

Angela Kovich

Licensed Agent (Personal Lines)

Email: akovich@allins.com
Office: (616) 897-1515 x 105

Angie is originally from Comstock Park but has called Lowell home since 2005. She attended Davenport University where she graduated with a Paralegal Degree and a Minor in Science. She has been in the insurance industry since 2016 and started with Alliance Financial & Insurance since April of 2017. As an insurance agent, Angie excels at helping clients find the right kind of insurance for their personal needs.

Dan Rau

Licensed Agent (personal Lines)

Email: drau@allins.com
Office: (616) 897-1515 x 102
Fax: (616) 897-1414

Dan was born in Grand Rapids Michigan and moved to Lowell in 2003. He’s licensed in Property & Casualty Insurance, as well as Life & Health Insurance. He started selling insurance in 2018 and he came to Alliance Financial & Insurance in May of 2019. Dan is also a proud Veteran after he joined the United States Marine Corps in February of 1992.

Shad Breimayer

Licensed Agent (commercial Insurance)

Email: shad@allins.com
Office: (616) 897-1515 x 104
Fax: (616) 897-1414

Shad is part of the Alliance Commercial Team. He has been with Alliance since 2010 and brings along 10 years of previous experience.

Christine VanRooyen

Employee Benefits Account Executive

Email: cdionne@allins.com
Office: (616) 897-1515 x 119
Cell: (616) 295-2314; Fax: (616) 897-1414

Christine VanRooyen works extensively with Alliance’s employee benefits team in fostering relationships, providing employee benefits solutions, developing new business, and delivering an exceptional experience.

Christine is a native of West Michigan and attended Davenport College for Business Administration. She currently holds a resident Life, Accident and Health License in the States of Michigan and Florida.

Zoe Roth

Account Manager

Email: Zroth@allins.com
Office: (616) 897-1515 x 115
Fax: (616) 897-1414

Zoe works with both Alliance’s employee benefits and commercial teams. Zoe has been a part of our team since 2021 where she works to provide solutions, offer outstanding customer service, and meet your insurance needs.

Zoe is a native Michigan resident and attended Lansing Community College before transferring to Grand Valley State University for Accounting. She currently holds a resident Life, Accident and Health License, as well as Property and Casualty, both in the state of Michigan.

Kelli French

Licensed Agent (Personal Lines)

Email: kfrench@allins.com
Office: (616) 897-1515 x 108
Fax: (616) 897-1414

Kelli is from Belding and still lives there today. She graduated from Davenport University with a Bachelor’s Degree in Business Administration and Finance. Kelli has been working at Alliance since 2017 but has been in the insurance industry since 2011. It is her goal to help clients understand what insurance policies make sense for them and provide them with proper coverage.

Bailey Inda

Licensed Agent (Personal Lines)

Email: binda@allins.com
Office: (616) 897-1515 x 110
Fax: (616) 897-1414

Bailey is from the town of Lowell and is happy to be back working in the community. She was licensed in July 2023 and is more than excited to be able to help with any personal insurance need you might have. Bailey does have a Bachelors degree is in business administration and has a certificate is in human resource management from Ferris State University.

Makayla Kyes

Licensed Agent (Personal Lines)

Email: mkyes@allins.com
Office: (616) 897-1515 x106
Fax: (616) 897-1414

Makayla has always been in Lowell and loves it here. Her passion for insurance stems from her desire to protect people and their families. She became licensed in 2023 but has been with the agency since 2021. She is currently in college to continue her education.

Becky Coulson

Licensed Agent (Commercial Lines Manager)

Email: bcoulson@allins.com
Office: (616) 897-1515 x120
Fax: (616) 897-1414

Becky is from Caledonia, Michigan and has been in the insurance industry for over 25 years. She started with Alliance in July of 2019 as the Commercial Lines manager. Becky is very knowledgeable and is always looking to go above and beyond for her clients.

Michele DeHaan

Licensed Agent (Personal Lines)

Email: mdehaan@allins.com
Office: (616) 897-1515 x116
Fax: (616) 897-1414

Michele is a resident of Lowell Michigan. She is the Lowell Gymnastics coach for many years and decided to joint the Alliance Insurance Agency in 2022. Michele believes all policyholders should be aware of their risk exposures. It is her goal to help clients understand their insurance policies and help them make the best coverage decisions

Andrea Paulin

Licensed Agent (Personal Lines)

Email: apaulin@allins.com
Office: (616) 897-1515 x113 Fax: (616) 897-1414

Andrea is from Belding Michigan. She has been in the insurance industry since 2017 and came over to work for Alliance Financial & Insurance in June 2023. She provides a superior level of service for her clients, helping them realize cost savings and optimal coverage for their personal insurance needs.

Amber Pullen

Marketing Director

Email: Apullen@allins.com
Office: (616) 897-1515
Fax: (616) 897-1414

Amber was born and raised in Lowell until she moved to Ada in 2015. She started with Alliance Financial & Insurance in 2023 as the Marketing Director.

Jackie Merritt

Licensed Agent (personal Lines)

Email: jackie@allins.com
Office: (616) 897-1515 x 122
Fax: (616) 588-2520

Jackie grew up in Athens Michigan and moved to Grand Rapids in 2005. She started in Insurance in 2013 and joined our team at Alliance in 2024. Jackie has a bachelor’s in business and an MBA from the University of Phoenix. Since 2014, Jackie has been serving as the Co-Chair for women of Habitat for Humanity and is also a proud GR Rotarian! She takes pride in mentoring students in GR Public Schools along with educating her clients and ensuring that they are in the best overall position with their insurance needs.

Samantha Mccollum

Licensed Agent (personal Lines)

Email: samantha@allins.com
Office: (616) 897-1515 x 123
Fax: (616) 588-2520

Samantha has joined the Alliance team in 2024 and brings 11 previous years of experience with insurance. She grew up in Grand Haven and moved to Grand Rapids in 2006. She is a Grand Valley graduate with a Bachelor of Arts degree. She provides a superior level of service for her clients, helping them realize cost savings and optimal coverage for their personal insurance needs.

Jon Stefan

Licensed Agent (personal Lines)

Email: jstefan@allins.com
Office: (616) 897-1515 x 126
Fax: (616) 588-2520

Jon has joined our team at Alliance in 2024 with a passion for insurance. With over 4 years of experience, he puts his clients first by finding the best plans to fit what they need.

Jake Olmstead

Licensed Agent (personal Lines)

Email: jake@allins.com
Office: (616) 897-1515 x 121
Fax: (616) 588-2520

Jake has been married to his wife and lived in Zeeland for the past 20 years. He has 4 children, 14-year-old girl, 11-year-old boy, 8-year-old girl, 6-year-old boy and a dog. Jake loves people and sports. His hobbies include playing sports, talking about sports, watching sports, reading about sports and watching his kids play sports. He has been in the insurance industry since 2011 and attended Cornerstone University where he finished in 2004 and played basketball. The aspect he likes most about insurance is meeting with people and becoming friends with his clients. He and his family attend The Foundary Church in Zeeland.

Aileen Lienesch

Licensed Agent (personal Lines)

Email: aileen@allins.com
Office: (616) 897-1515 x 124
Fax: (616) 588-2520

Aileen started in the insurance world over 20 years ago. She has joined the Alliance team in 2024 to help clients find plans that fit their life best. Aileen was born in Havana, Cuba and is fluent in Spanish and English and used her dual language to be able to help more customers. She is now residing in Hudsonville Michigan.

Holly Seay-Pelak

Licensed Agent (personal Lines)

Email: holly@allins.com
Office: (616) 897-1515 x 125
Fax: (616) 588-2520

Holly is a hard-working insurance agent from Grant Michigan. She has been in the insurance business since 2016 and came to work with Alliance in 2024. She brings with her a bachelor’s degree in health care management. She cares deeply for her customers and even volunteers at the local equine 4-h club as an adult advisor in her spare time.

Lisa Spitters

Licensed Agent (personal Lines)

Email: lisa@allins.com
Office: (616) 588-2510
Fax: (616) 588-2520

Lisa is new to the insurance industry and has taken the same attention to detail, care for her clients and desire to serve others that she’s put into her interior painting business for 20 years. A life long resident of the Holland/Zeeland area, she takes very seriously the opportunity to serve well those she is in the community with.

Isaac Breuker

Licensed Agent (personal Lines)

Email: isaac@allins.com
Office: (616) 588-2510
Fax: (616) 588-2520

Samantha DenBraven

Licensed Agent (Personal Lines)

Email: sdenbraven@allins.com
Office: (616) 897-1515 x 113

Samantha is an insurance professional dedicated to providing comprehensive coverage solutions. Originally from Saranac, she brings a local perspective to her work, ensuring clients receive personalized service tailored to their needs.