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About Our Business

At Alliance Financial & Insurance Agency, we offer protection plans for individuals, families, and businesses. Our products, which include auto, home, life, and commercial insurance, are aimed to provide valuable protection for your unexpected losses. However unique your needs are, our dedicated agents work hard to personalize your coverage and help you find the right insurance policies for you. 

We are an independent firm, which means we place the highest value on your interests. We have relationships with dozens of insurance companies, allowing you to get the right price with the right service.  

Whether you have the ideal history preferred companies desire or a not so perfect history, we find the right coverage, with the best company, at the best price for you. As an independent insurance agent we can offer the right coverages with the personal touch you would expect from your neighborhood insurance agent. Alliance Financial & Insurance Agency is dedicated to providing quality protection with value pricing. 

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Serving Michigan's Insurance Needs

Grand Rapids  |  Alto  |  Caledonia  |  Rockford  |  Grandville  |  Saranac  |  Ionia  |  Greenville  |  Middleville  |  Ada  |  Lowell  |  Wyoming  | Muskegon

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423 W. Main Street, Lowell, MI 49331 | Phone: 616.897.1515 | Fax: 616.897.1414
Quality Protection with Value Pricing
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