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At Alliance Financial & Insurance, we are dedicated to giving back to our communityAs a family-owned, local agency, we have close ties to our community and are proud to make a difference. That's why we started Alliance Cares, our initiative for community involvement and charity partnerships. In other words, it's how we give back!

The insurance industry is built on helping people during times of loss - particularly people affected by life-changing events and tragedy. Our job is to help them recover, get back on their feet, and continue living their lives, despite what life has thrown at them. So for us, giving back is a natural extension of what we do, and we love to blend helping the community with our business.

Quotes for a Cause

Learn more about our charitable activities and stay up to date on how you can get involved! Join our mailing list or follow our blog.


Alliance Sponsors 2016 Lowell Little League Team
Monday, August 1st, 2016
Alliance Insurance is proud to support Lowell Little League through our sponsorship of the 2016 season for the Boys 7-8 Division. Learn more about Lowell Little League and how to get involved by visiting. lllmi.com. Read More


Alliance Sponsors 10th Annual Jared Sweet Golf Outing
Saturday, June 25th, 2016
On June 25
th, 2016, Alliance Financial & Insurance Agency was proud to sponsor the 10th Annual Jared Sweet Golf Outing. This event raised $16,000 to benefit Parent Project Muscular Dystrophy and raise awareness of Duchenne Muscular Dystrophy. Read More


Alliance Insurance Donates $460 from Quotes for a Cause® to Mel Trotter Ministries
Wednesday, June 8th, 2016
On June 8
th, 2016, Alliance Financial & Insurance Agency was proud to present a check to Mel Trotter Ministries for $460 to benefit the hungry, homeless, and hurting of the greater Grand Rapids area. This was the inaugural donation of what will be a bi-annual check presentation. Read More
Alliance Insurance Donates $470 from Quotes for a Cause® to Kids' Food Basket
Wednesday, June 8th, 2016
On June 8th, 2016, Alliance Financial & Insurance Agency was proud to present a check to Kids' Food Basket for $470 to benefit elementary children in food-insecure households in West Michigan. This was the inaugural donation of what will be bi-annual check presentations. 
Read More

Alliance Sponsors 2016 Season of Lowell Boys Lacrosse
Wednesday, June 9th, 2016
Alliance is proud to sponsor the 2016 season of Lowell High School Boys Varsity Lacrosse team, the Lowell Red Arrows. Read more

Annual Christmas Turkey Giveaway
Thursday, December 24th, 2015
Every year, Alliance Insurance partners with Harrison Park Elementary to spread Christmas joy during the holiday season with our Christmas Turkey Giveaway. On Christmas Eve, the whole office gathers together, bringing our family and friends, and assembles 100 turkey dinners, which we then provi
de to 100 families wh
o would otherwise have no Christmas dinner for their children. Read More
Alliance Sponsors 2015 Lowell Little League Team
Wednesday, August 12th, 2015
Alliance Insurance is proud to support Lowell Little League through our sponsorship of the 2015 season for the Boys Early Developmental (EDL) Division. Learn more about Lowell Little League and how to get involved by visiting lllmi.com.  Read More


Alliance Sponsors 9th Annual Jared Sweet Golf Outing
Saturday, June 27th, 2015
On June 25th, 2016, Alliance Financial & Insurance Agency was proud to sponsor the 9th Annual Jared Sweet Golf Outing. This event raised $15,000 to benefit Parent Project Muscular Dystrophy and raise awareness of Duchenne Muscular Dystrophy. Read More



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